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Our story

Hy Cite Enterprises, LLC was founded in 1959 by Peter O. Johnson, a visionary committed to offering high quality products and personalized service to Customers, as well as giving a business opportunity to entrepreneurs in numerous countries.

Based in Madison, Wisconsin, Hy Cite has become one of the leaders in direct sales and marketing. We offer the innovative Royal Prestige® cookware line and other household products, which are designed with strict quality standards.

Additionally, we provide financing, customer service and marketing support to a network of over 4,500 Distributors throughout the United States, Canada, Mexico, Argentina, Brazil, Colombia, Peru, among others.

As a proud member of the Direct Selling Association, we are committed to follow ethical standards and procedures when offering our products and services.