Direct Selling Association

What is the Direct Selling Association (DSA)?

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well-known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

DSA's Code of Ethics

The cornerstone of the Direct Selling Association's (DSA) commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the code's standards and procedures as a condition of admission and continuing membership in DSA.

The DSA Code of Ethics speaks to both the consumer and the seller. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective sales people. Pyramid schemes are illegal and companies operating pyramids are not permitted to be members of the DSA.

The DSA Code of Ethics is enforced by an independent code administrator who is not connected with any member company. The code administrator will do everything possible to resolve any complaints to the satisfaction of everyone involved, and has the power to decide on remedies. All member companies have agreed to honor the administrator's decisions.

To see the entire DSA Code of Ethics go to: http://www.dsa.org/ethics/

Another contribution by Hy Cite Corporation®

At the end of last August, the Direct Selling Association informed on its Website that Hy Cite’s Chairman & CEO, Erik Johnson, pledged $50,000 to the capital campaign organized by the Direct Selling Education Foundation (DSEF).

The DSEF said in a press release that, by August 2005, more than 44 companies and individuals had contributed with $7,730,000 that will be used to create four major initiatives: the Consumer and Community Institute, the Research Institute, the Entrepreneurship Institute, and the Global Outreach Initiative. Jerry Taylor, Executive Director of DSEF, said, “Most of the companies and individuals that have stepped up with a pledge or a check understand that DSEF makes a significant contribution to moving the needle of understanding and appreciation for the direct selling industry with public service programs to improve communities.”

For more than 30 years, the Direct Selling Education Foundation has supported good consumer protection practices and encouraged the teaching of professional selling, free enterprise and entrepreneurship in educational institutions to ensure that the industry of direct selling is maintained as a stable way of living for generations to come.